BACA Course
International Fashion Management and Media Preparatory Course
Offers
Kingston University, Major in Fashion Communication and Promotion, UK
The future fashion maven has grown a lot in the BACA London Arts Specialty Management Preparatory Course. They collaborated with other BACA students from different majors to simulate their own market projects and created fashion lookbooks, which are essential for the target consumers. This time, we interviewed Du Yihang to explore her thoughts on fashion.
In this project, I collaborated with Tiffany, a BACA London Arts Specialty Preparatory Course student majoring in Jewelry Design. Her work theme was “forcefeeding education.” My task was to promote Tiffany’s works and design concept in my own way. Therefore, I created two versions of brand promotion brochures—one interprets Tiffany’s personality, and the other highlights her works. I believe that a good brand promotion should not only showcase the designer’s creations but also reflect the designer’s personality and story. So, I made a lookbook and two magazine covers to interpret Tiffany’s jewelry pieces.
To help niche jewelry designers attract more potential clients, I reached out to various media channels and successfully promoted Tiffany’s works and brand story. My goal was to find better sales channels and promotional methods to bring more attention to niche jewelry designers and let more people understand the brand stories behind them.
To help niche jewelry designers attract more potential clients, I reached out to various media channels and successfully promoted Tiffany’s works and brand story. My goal was to find better sales channels and promotional methods to bring more attention to niche jewelry designers and let more people understand the brand stories behind them.
My target colleges are the Fashion Photography major at London College of Fashion and the Fashion Media and Promotion major at Central Saint Martins.
I had never been exposed to anything related to fashion before, but thanks to Aschkan, my teacher at BACA, I learned to use professional software required in the industry, such as After Effects for special effects, XD for app design, Photoshop for retouching, Premiere Pro for video editing, and more. Under Aschkan’s guidance, my technical skills, which are essential for the profession, were greatly improved. Since all the courses were taught by foreign teachers, my spoken English also improved. Aschkan is truly a great teacher; he helps us with all our questions and patiently guides us. When we encountered stress during the application process, he would help relieve our nervousness.
I chose BACA based on a friend’s recommendation, as she successfully received an offer from London College of Fashion majoring in Fashion Buying and Marketing after studying at BACA. After coming to BACA, I felt that it was different from other schools. BACA provides a lot of freedom, and any artistic and fashion ideas and concepts can be realized according to one’s own imagination without constraints. As I am someone who values freedom, BACA suits me very well. The teachers at BACA are highly professional, and they provide guidance and advice that best suits each student’s characteristics. Since all the courses are taught by foreign teachers, I also get to improve my English speaking and communication skills.
During this application season, we will continue to update the admission news of BACA students. Congratulations again to all the students, and BACA will always be there to support you on your journey.